What is SEO and why does it matter for your web site?

SEO is a buzz word in digital marketing, for sure. SEO stands for Search Engine Optimization and is the qualifying characteristic responsible for the rank given to your web site on the internet by Google, Bing, Yahoo, et al. 

why should you care about SEO?

What is entailed in making your web site SEO-friendly? What do SEO companies actually do?

Companies specializing in SEO, such as Search Optimizers (an SEO partner to over 300 companies and in business for 17 years now) research your industry, and in particular your competitors, to find the top keywords that should be present in your web site in order to attract the biggest audience. They modify the web site code behind the scenes and, because your competitors are always changing, so must your SEO parameters for your web site so that you can keep up. Search Optimizers practices "white hat SEO" (in other words, ethical) procedures which gain organic rankings.

Click to read more ...

Why your blog still matters

Your blog is your place for thinking, and then typing what you think. It's your news source and outlet for relaying whatever you've got to say, and putting it out there. Even if no one reads it—let's hope that's not the case—your blog is a collection of all of your thoughts, organized chronologically and categorically. 

blogging is important

It's a place to share and blend multiple, mutually-attractive ideas that you've learned from others, but with your elaborations. It can be a collection of randomness. Its overall message may be one, or it may be best summarized in a cloud of words (i.e., tag cloud) that do or do not imply any regard for convention. 

Your blog posts ping the internet search engines as new content—something favored by Google, et al. In other words, the ranking of your web site or standalone blog itself will increase the more you blog.

There are many other reasons to keep blogging and even more reasons to start one today. Claire Diaz-Ortiz gives us a list of reasons why to start a blog. My favorites are "You're a great typer, and are in desperate need of an outlet for your skills" and "You get up at 5 AM, but don't know why."

wake up early to blog

I do wake up early and tell myself it's because I want to go to early morning yoga or be done exercising before everyone else even wakes up. But, the truth is I wake up early to write when my head is most pure. I wake up to blog...

@ 2013 R.E.L. Copywriting

Some top tips for social media internet marketing

If I had to make a list of the top social media tips, what would they be:   

Know your audience and speak to them. Inspire them to come back every day for new tidbits of information, like one of the favorite books they are reading.   

Be a place to go for interaction (not a billboard). Pose questions and topics for discussion. Do not always be a place that always tries to promote and give readers another thing to do, or another way to spend money they do not have. When a person is inspired, they will do what they have to do to give you the business you desire.   

Invite pure participation, not necessarily anything outside of interacting on their computer. This builds a following. 

Click to read more ...