Some top tips for social media internet marketing

If I had to make a list of the top social media tips, what would they be:   

Know your audience and speak to them. Inspire them to come back every day for new tidbits of information, like one of the favorite books they are reading.   

Be a place to go for interaction (not a billboard). Pose questions and topics for discussion. Do not always be a place that always tries to promote and give readers another thing to do, or another way to spend money they do not have. When a person is inspired, they will do what they have to do to give you the business you desire.   

Invite pure participation, not necessarily anything outside of interacting on their computer. This builds a following. 

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