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frēdəm\  the power or right to act, speak, or think as one wants without hindrance or restraint.


Entries in words (17)


Behind the eyes of a writer™: A series, part nineteen

Behind the eyes of a writer™: A series, part nineteen

Continuing on from a shield strong as stone, watch time stand still with me.

...where words come from

Here, as I type, you are close.
(you are just on the other side of my sentences).

You are watching my face
trying to figure out where words
come from.

You know that I only allow
the true words to come out
to define me,
the ones that have a heart
and smile with me, knowing I said it right.


© 2014 R.E.L. Copywriting


When ideas melt into words: Creative copywriting that inspires - freelance writer, poet, digital marketing


robin ellen lucas, a writer with a heart

Which words really matter? Creative to meticulous. The ones that, together in a phrase, have multiple meanings—double entendres—depending on how they are read.

I'm a freelance copywriter and a poet. I'm an online marketer and an editor. I'm a social media junkie and a web site blog developer. I'm a blogger and a journalist. I'm authentic, I'm a secret. At the heart of it all, I'm a writer.

At R.E.L. Copywriting words flow—creatively or not—and become marketing ad copy for businesses and individuals. Ideas come to me in seconds or in hours, on highways viewing nature or in a chair staring at a wall. 

Digital marketing endeavors need engaging content to keep viewers; they should be inquiring and investing.

Marketing campaigns, electronic newsletters, postcards and calendars all need inspiration through idiom and imagination. Blogs and social media need lively words to allow ads and stories to come alive.


\ˈwərd\  a single distinct conceptual unit of language, comprising inflected and variant forms.

It is through words that we can see to the soul of what we mean.

Contact me for your words. 

See my Behind the eyes of a writer™ series for previews to my upcoming book series.


© 2014 R.E.L. Copywriting


I am here because you speak to me in shapes

you speak to me in shapes

I wrote why am i here? already when my peace sign spoke. It was hiding then. Now as the leaves have dropped, it's louder. But now you can see it, even in a photo.

I am here still, just covered in a blanket instead. Still,

I look out my window where I type to capture my next thought. I don’t see prompts—as answers—from the outside world, nor news from little birds or squirrels. There’s a shape I see made of camphor trees, only seen from the vantage of me. The shape of an oblong peace sign.

...A message just for me each time. I listen. It is me I hear next. My words. I know what to type next.

When darkly lit and shadowed, it's been a message just for me—in the seat of me. Less covered, its voice cold (as am I), I listen. Instead now it is watching me. For a response.


© 2013 R.E.L. Copywriting


Turning ordinary into vibrant: How?

my heart is alive, is yours?How do you go through your days with vibrance, where each moment matters... It's an art form and one that requires a dedicated eye to presence.

Presence in the current moment, where the eye to what matters opens up. Wide.

moments matter

Vibrance is a way of living with energy and enthusiasm. Taken out of context, it is quivering and pulsating, bright and striking. But that is a great metaphor to describe a vibrant life.

your vibrant life

When you think of apathetic, you think of not caring and dullness. This—staying on topic—is what draws people away from you. From your web site, from your emails, but in general, from you...

Stay vibrant. Be alive.


© 2013 R.E.L. Copywriting


Behind the eyes of a writer™: A series, part sixteen

Behind the eyes of a writer™: A series, part sixteen

be you, creative

Continuing on from are you a memory?, part fifteen in Behind the eyes of a writer™ series, a driving force building words of sentences of stories of dreams. 

...between the letters

In between the letters is a place. To imagine what occurs—as a word is formed, as a choice is made—is to be a step closer to being in that space.

Sentences are made of more than words. Ideas, described. Pauses, illuminated.

While the choice is being made, while the thought is formed (as a bubble in the mind, speaking eloquently or as a cartoon), there is a decision. The decision makes its mind up itself.

Words are not taught, nor is creativity. The space to find the words needs to be opened, calmly with confidence.

They ask,

Do you know how? To be you? Then why don't you do it?

Be you, creative.

[Next in Behind the eyes of a writer™ series]


© 2013 R.E.L. Copywriting


Behind the eyes of a writer™: A series, part fifteen

Behind the eyes of a writer™: A series, part fifteen

Continuing on from as if hidden, you are this, part fourteen in Behind the eyes of a writer™ series, I shoot an arrow and it comes back to me.

...are you a memory?

You are the memory I have known all my life. You float on a cloud, sometimes white, other times invisible. Clouded, yet not. You are me. You surround me with invisibility—a strength that shields.

A driving force building words of sentences of stories of dreams. You are a block that I carefully hold in one hand, and with one eye, as I watch the mountain grow with the other.

What defines us is how well we rise after falling.

Surrounded in a hue, you mumble, “I found it.” And then you float away, ghostlike.

I miss you, ghost.

[Next in Behind the eyes of a writer™ series]


© 2013 R.E.L. Copywriting


Why your blog still matters

Your blog is your place for thinking, and then typing what you think. It's your news source and outlet for relaying whatever you've got to say, and putting it out there. Even if no one reads it—let's hope that's not the case—your blog is a collection of all of your thoughts, organized chronologically and categorically. 

blogging is important

It's a place to share and blend multiple, mutually-attractive ideas that you've learned from others, but with your elaborations. It can be a collection of randomness. Its overall message may be one, or it may be best summarized in a cloud of words (i.e., tag cloud) that do or do not imply any regard for convention. 

Your blog posts ping the internet search engines as new content—something favored by Google, et al. In other words, the ranking of your web site or standalone blog itself will increase the more you blog.

There are many other reasons to keep blogging and even more reasons to start one today. Claire Diaz-Ortiz gives us a list of reasons why to start a blog. My favorites are "You're a great typer, and are in desperate need of an outlet for your skills" and "You get up at 5 AM, but don't know why."

wake up early to blog

I do wake up early and tell myself it's because I want to go to early morning yoga or be done exercising before everyone else even wakes up. But, the truth is I wake up early to write when my head is most pure. I wake up to blog...


@ 2013 R.E.L. Copywriting


Behind the eyes of a writer™: A series, part thirteen

Behind the eyes of a writer™: A series, part thirteen

a bridge, never too far to cross

Continuing on from a thought process, part twelve in Behind the eyes of a writer™ series, a heart or a mind captures the story. 

...a dedication

Dream, I tear you apart in pieces to unglue what you've become adhered to in search for wholeness. You are a bridge, and are far from broken now.

Vision, detached, floating alone on its own—like a cloud, effervescent—I know you better. For you in and of itself are pure. Without effort I am always looking back at you.

Word, I dedicate all of you to another whole so as to change your inheritance. When grouped, you take on others. I wish to receive the reality of you instead. You help me build my cloud.

Feeling, I know where you belong when you enlighten and make that which you migrate toward more visible—more alive. I am lured by your beacon, highlighting what’s juxtaposed against its chaotic parts.

While I am seeking change, you shine on my purpose.

[Next on Behind the eyes of a writer™ series]

© 2013 R.E.L. Copywriting