What is SEO and why does it matter for your web site?
SEO is a buzz word in digital marketing, for sure. SEO stands for Search Engine Optimization and is the qualifying characteristic responsible for the rank given to your web site on the internet by Google, Bing, Yahoo, et al.
why should you care about SEO?
What is entailed in making your web site SEO-friendly? What do SEO companies actually do?
Companies specializing in SEO, such as Search Optimizers (an SEO partner to over 300 companies and in business for 17 years now) research your industry, and in particular your competitors, to find the top keywords that should be present in your web site in order to attract the biggest audience. They modify the web site code behind the scenes and, because your competitors are always changing, so must your SEO parameters for your web site so that you can keep up. Search Optimizers practices "white hat SEO" (in other words, ethical) procedures which gain organic rankings.
content strategy, google, keyword, seo, technology | in internet marketing service | 1 Comment