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frēdəm\  the power or right to act, speak, or think as one wants without hindrance or restraint.


Entries in copywriting standards (2)


When ideas melt into words: Creative copywriting that inspires - freelance writer, poet, digital marketing


robin ellen lucas, a writer with a heart

Which words really matter? Creative to meticulous. The ones that, together in a phrase, have multiple meanings—double entendres—depending on how they are read.

I'm a freelance copywriter and a poet. I'm an online marketer and an editor. I'm a social media junkie and a web site blog developer. I'm a blogger and a journalist. I'm authentic, I'm a secret. At the heart of it all, I'm a writer.

At R.E.L. Copywriting words flow—creatively or not—and become marketing ad copy for businesses and individuals. Ideas come to me in seconds or in hours, on highways viewing nature or in a chair staring at a wall. 

Digital marketing endeavors need engaging content to keep viewers; they should be inquiring and investing.

Marketing campaigns, electronic newsletters, postcards and calendars all need inspiration through idiom and imagination. Blogs and social media need lively words to allow ads and stories to come alive.


\ˈwərd\  a single distinct conceptual unit of language, comprising inflected and variant forms.

It is through words that we can see to the soul of what we mean.

Contact me for your words. 

See my Behind the eyes of a writer™ series for previews to my upcoming book series.


© 2014 R.E.L. Copywriting


Justified Type is classier for online content: Copywriting standards


Do you use justified type (block justification) for your online content jobs due to its classier look? If so, have you been advised that you need to instead follow the latest web standards, which entail displaying all content left justified?

Of course, words in newspapers, books, magazine articles and ads are justified at the left and the right. Online, when it’s carelessly set, however, this block type can look distorted with extra spaces.

After researching the evolution of online writing, I'm perplexed as to why online writing standards could possibly be below typewritten standards used by the literary world for a long time. I have learned that online writing interfaces were—from the start—easier to program for left justification from a technological standpoint. To this end, they didn't follow the classier standards of the literary world.

Copywriters and web designers today can be rest assured now that modern writing tools are catching up, offering the easily accessible capability to use justified—or full—type. It's not only classier but more visually appealing to the eye. It does take more effort by the copywriter to tweak the justified look so that the text does not look distorted and hard to read at times. Proper justification is, in fact, a tricky technique to master. In spite of that, it’s well worth the effort if high quality, professional-looking typography is your goal.

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