Image © Robin Ellen Lucas.
blogging, freelance journalism, content strategy Robin Ellen Lucas blogging, freelance journalism, content strategy Robin Ellen Lucas

Hidden, practicing cogitation

Hidden in the fog, warm sun shining through, the city by the bay lingers in the fog. I’m practicing cogitation: the act of thinking deeply…

What’s hidden behind the clouds is still there. What’s behind our faces, our actions and our words is sometimes hidden as well. There is silence out there, reaching out into the water. You can listen to what it has to say by just being in it.

Reminds me of a writer I see often

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marketing advertising, content strategy Robin Ellen Lucas marketing advertising, content strategy Robin Ellen Lucas

Does this sound familiar?

Most professionals I work with don’t have a writing problem. They have a time problem. Or a motivation problem. And sometimes a content decision problem. When you know your field well, it’s not always obvious which details to share with readers, and which only matter to you. Maybe one of these issues sounds familiar?

-Your work changes lives, but your content reads like a textbook

-You have more expertise than time

-You want to publish a book

-Your marketing sounds like everyone else

-Your pitch deck isn’t pulling its weight

-You need your complex legal, medical or technical ideas to reach everyday readers

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marketing advertising, content strategy Robin Ellen Lucas marketing advertising, content strategy Robin Ellen Lucas

AI, marketing and humor

Sleuthing… Sifting… Mulling… Triangulating… Cogitating… Crystalizing… Honing…

You have a business, vision and you’re using AI to get started. But you can’t quite articulate why anyone should care about your cause. That’s where I come in…

Marketing begs for attention—the promotion of services and products, with an end toward making a sale or gaining a following. I listen to and read articles and books on marketing, but many are dry material and lead to yawning…

But humor gets my attention.

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When ideas melt into words: Creative copywriting that inspires - freelance writer, poet, digital marketing

Which words really matter? Creative to meticulous. The ones that, together in a phrase, have multiple meanings—double entendres—depending on how they are read. I'm a freelance copywriter and a poet. I'm an online marketer and an editor. I'm a social media junkie and a web site blog developer. I'm a blogger and a journalist.

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Let your mind wander to your creative insights

I have always asserted that it cannot be confined to a box, to a timeframe or to a large conference room filled with eager brainstormers. Creative insight does not just come to most people spontaneously—except for maybe standup comedians. It requires what I call a certain zone

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