Most professionals I work with don’t have a writing problem. They have a time problem. Or a motivation problem. And sometimes a content decision problem. When you know your field well, it’s not always obvious which details to share with readers, and which only matter to you. Maybe one of these issues sounds familiar?

-Your work changes lives, but your content reads like a textbook

-You have more expertise than time

-You want to publish a book

-Your marketing sounds like everyone else

-Your pitch deck isn’t pulling its weight

-You need your complex legal, medical or technical ideas to reach everyday readers

Having said that, wouldn't you rather have your content most visually appealing, and expend the effort in doing so? Awkward shapes are not very inviting to the eye, which is inherent in unjustified text, from sentences to paragraphs. Shouldn't copywriting standards adhere to the creation of beautiful and effective copy?