Image © Robin Ellen Lucas.
marketing advertising, content strategy Robin Ellen Lucas marketing advertising, content strategy Robin Ellen Lucas

Does this sound familiar?

Most professionals I work with don’t have a writing problem. They have a time problem. Or a motivation problem. And sometimes a content decision problem. When you know your field well, it’s not always obvious which details to share with readers, and which only matter to you. Maybe one of these issues sounds familiar?

-Your work changes lives, but your content reads like a textbook

-You have more expertise than time

-You want to publish a book

-Your marketing sounds like everyone else

-Your pitch deck isn’t pulling its weight

-You need your complex legal, medical or technical ideas to reach everyday readers

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marketing advertising, content strategy Robin Ellen Lucas marketing advertising, content strategy Robin Ellen Lucas

AI, marketing and humor

Sleuthing… Sifting… Mulling… Triangulating… Cogitating… Crystalizing… Honing…

You have a business, vision and you’re using AI to get started. But you can’t quite articulate why anyone should care about your cause. That’s where I come in…

Marketing begs for attention—the promotion of services and products, with an end toward making a sale or gaining a following. I listen to and read articles and books on marketing, but many are dry material and lead to yawning…

But humor gets my attention.

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blogging, content strategy, copyediting, freelance journalism, ghostwriting, inspirational idiom, internet marketing ser..., investigative reporting, marketing advertising, poetic ad copy, website editor robin ellen lucas blogging, content strategy, copyediting, freelance journalism, ghostwriting, inspirational idiom, internet marketing ser..., investigative reporting, marketing advertising, poetic ad copy, website editor robin ellen lucas

When ideas melt into words: Creative copywriting that inspires - freelance writer, poet, digital marketing

Which words really matter? Creative to meticulous. The ones that, together in a phrase, have multiple meanings—double entendres—depending on how they are read. I'm a freelance copywriter and a poet. I'm an online marketer and an editor. I'm a social media junkie and a web site blog developer. I'm a blogger and a journalist.

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blogging, marketing advertising robin ellen lucas blogging, marketing advertising robin ellen lucas

Why your blog still matters

Your blog is your place for thinking, and then typing what you think. It's your news source and outlet for relaying whatever you've got to say, and putting it out there. Even if no one reads it—let's hope that's not the case—your blog is a collection of all of your thoughts, organized chronologically and categorically. 

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marketing advertising robin ellen lucas marketing advertising robin ellen lucas

Doing a cleanse of your facebook account: Setting an intention

Do you ever sit back and really wonder about your Facebook account. What is up with all the "Friends" who you really don't know? What about the ones whose News Feeds you enjoy and cannot imagine leaving—are they really called "Friends" or aren't they really someone you look up to or admire in which case you should be in their fan club?

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