Which words really matter? Creative to meticulous. The ones that, together in a phrase, have multiple meanings—double entendres—depending on how they are read. I'm a freelance copywriter and a poet. I'm an online marketer and an editor. I'm a social media junkie and a web site blog developer. I'm a blogger and a journalist.

Having said that, wouldn't you rather have your content most visually appealing, and expend the effort in doing so? Awkward shapes are not very inviting to the eye, which is inherent in unjustified text, from sentences to paragraphs. Shouldn't copywriting standards adhere to the creation of beautiful and effective copy?