Robin Ellen Lucas 10/22/26 Robin Ellen Lucas 10/22/26

What a pro writer is worth: What’s going on in my brain

As a professional writer, I write, I edit, and I proofread, to name a few. I find myself also acting as a consultant on health, since my background lends itself to that expertise. Then there’s digital marketing—a service I offered in the past but now only address when it crosses into my writing dominion. My main jobs are as a writer, an editor, and a proofreader. And now I’ll share my methodology for each in reverse order, sharing the best for last; what’s going on in my brain is the key to who I am.

Robin Ellen Lucas 9/28/26 Robin Ellen Lucas 9/28/26

Does this sound familiar?

Most professionals I work with don’t have a writing problem. They have a time problem. Or a motivation problem. And sometimes a content decision problem. When you know your field well, it’s not always obvious which details to share with readers, and which only matter to you. Maybe one of these issues sounds familiar?

-Your work changes lives, but your content reads like a textbook

-You have more expertise than time

-You want to publish a book

-Your marketing sounds like everyone else

-Your pitch deck isn’t pulling its weight

-You need your complex legal, medical or technical ideas to reach everyday readers

robin ellen lucas 2/12/14 robin ellen lucas 2/12/14

When ideas melt into words: Creative copywriting that inspires - freelance writer, poet, digital marketing

Which words really matter? Creative to meticulous. The ones that, together in a phrase, have multiple meanings—double entendres—depending on how they are read. I'm a freelance copywriter and a poet. I'm an online marketer and an editor. I'm a social media junkie and a web site blog developer. I'm a blogger and a journalist.

robin ellen lucas 2/28/12 robin ellen lucas 2/28/12

Justified Type is classier for online content: Copywriting standards

Having said that, wouldn't you rather have your content most visually appealing, and expend the effort in doing so? Awkward shapes are not very inviting to the eye, which is inherent in unjustified text, from sentences to paragraphs. Shouldn't copywriting standards adhere to the creation of beautiful and effective copy?