The writer is still in the room
Who I write for
I begin by listening... I’m a writer and editor, and the work takes many forms.
Sometimes it’s a blog post that needs to sound like one busy professional each week. Sometimes it’s a book that needs a careful edit and a clear road to print. Sometimes it’s an executive presentation that has to hold up in a room full of skeptics. I write, ghostwrite, copyedit, research, interview and investigate until the real story rears its head.
For eighteen years I’ve done that as a writer for industries that call for personal expertise and for busy professionals who lack time to get it all done themselves. Health and wellness projects are my specialty.
Aspiring authors. Your book is your story, and I’m a storyteller. I copyedit manuscripts and take them all the way to print: editing, formatting and the technical setup for self-publishing. I put my heart and soul into every one.
Health and wellness. This is an industry I know from the inside, with a Master of Arts in East-West Psychology, a functional medicine health coach certification and registered yoga teacher credentials built on three decades of Ashtanga yoga practice. I’ve spent a lifetime studying and practicing psychology, sports medicine and integrative health for myself and my family. You can see that side of my work at functionalmedrobin.com.
Busy professionals. Physicians, attorneys, founders, consultants, et al. who want to market their brilliance in a particular way. Blogs. Ghostwriting. Pitch decks that need one more sharp pass before they go out.
Almost two decades in, I still believe that the right word does the heavy lifting.
My best work happens in long partnerships. Over several years, I’ve been gathering details on the story of a functional medicine doctor, one conversation at a time. I wrote and maintained a physician’s patient experience blog for two and a half years, interviewing patients and translating medical expertise into stories anyone could follow. I ghostwrote an attorney’s blog for several years, and his readers knew one voice: his. And I’ve helped founders sharpen their pitch materials that stood between them and their next round.
Creating together
Readers decide fast. Concise copy earns their attention.
Book copyediting and self-publishing: editing, formatting and technical setup.
Writing for health and wellness, drawn from my personal expertise.
Ghostwriting for professionals who don't have time to write.
Ongoing content for a consistent online presence.
Investigative storytelling.
Copyediting pitch decks and proposals with intricate attention to detail.
Brand copy that catches the eye and holds it.
Research and fact-checking that holds up under scrutiny.
Voice and brand consistency, no matter who or what wrote the first draft.
Proofreading AI content.
Creative flair when a project calls for it—fewer words, more meaning.
Resumé creation and editing.
A note on AI:
AI can draft content quickly. But it can’t always tell what matters most—what requires human intelligence…
I use it the way a chef uses ingredients. AI can chop the vegetables but it doesn’t know what the dish needs to taste like. I do the tasting, the seasoning and the plating. What lands on the page is still cooked by hand.
What goes out under your name is still shaped, checked and chosen by me.
Good partnerships share a few things
You know what you want to say, even if you haven’t found the words yet.
You make a commitment and keep it. When we set deadlines, we both show up.
You value clear agreements. We define the work before it begins so every hour goes into the writing.
You’ve built strong working relationships before and know that great collaboration goes both ways.
“The difference between the almost right word and the right word is really a large matter.”
Robin Ellen Lucas
