Robin Ellen Lucas 10/22/26 Robin Ellen Lucas 10/22/26

What a pro writer is worth: What’s going on in my brain

As a professional writer, I write, I edit, and I proofread, to name a few. I find myself also acting as a consultant on health, since my background lends itself to that expertise. Then there’s digital marketing—a service I offered in the past but now only address when it crosses into my writing dominion. My main jobs are as a writer, an editor, and a proofreader. And now I’ll share my methodology for each in reverse order, sharing the best for last; what’s going on in my brain is the key to who I am.

robin ellen lucas 10/19/26 robin ellen lucas 10/19/26

Are you nervous? Ashtanga yoga cleanses the nervous system (2nd edition 10 years later)

It’s good to be proactive and cleanse your nervous system. Ashtanga yoga is one way to do this. I have proof.

I’ve practiced all kinds of yoga through three decades—various methods such as Iyengar, Ashtanga, Vinyasa Flow, Yin—to increase strength and flexibility, to lower stress, and to gain mental and spiritual clarity. I’ve also done it at times just to get out of the house; to soothe an unknown entity rising up inside me, I transported myself to yoga class at the soonest possible opportunity because I had to.

Robin Ellen Lucas 9/28/26 Robin Ellen Lucas 9/28/26

Does this sound familiar?

Most professionals I work with don’t have a writing problem. They have a time problem. Or a motivation problem. And sometimes a content decision problem. When you know your field well, it’s not always obvious which details to share with readers, and which only matter to you. Maybe one of these issues sounds familiar?

-Your work changes lives, but your content reads like a textbook

-You have more expertise than time

-You want to publish a book

-Your marketing sounds like everyone else

-Your pitch deck isn’t pulling its weight

-You need your complex legal, medical or technical ideas to reach everyday readers

Robin Ellen Lucas 9/4/26 Robin Ellen Lucas 9/4/26

AI, marketing and humor

Sleuthing… Sifting… Mulling… Triangulating… Cogitating… Crystalizing… Honing…

You have a business, vision and you’re using AI to get started. But you can’t quite articulate why anyone should care about your cause. That’s where I come in…

Marketing begs for attention—the promotion of services and products, with an end toward making a sale or gaining a following. I listen to and read articles and books on marketing, but many are dry material and lead to yawning…

But humor gets my attention.

robin ellen lucas 10/16/13 robin ellen lucas 10/16/13

What is SEO and why does it matter for your web site?

SEO is a buzz word in digital marketing, for sure. SEO stands for Search Engine Optimization and is the qualifying characteristic responsible for the rank given to your web site on the internet

robin ellen lucas 7/17/13 robin ellen lucas 7/17/13

Why your blog still matters

Your blog is your place for thinking, and then typing what you think. It's your news source and outlet for relaying whatever you've got to say, and putting it out there. Even if no one reads it—let's hope that's not the case—your blog is a collection of all of your thoughts, organized chronologically and categorically.