Image © Robin Ellen Lucas.
marketing advertising, content strategy Robin Ellen Lucas marketing advertising, content strategy Robin Ellen Lucas

Does this sound familiar?

Most professionals I work with don’t have a writing problem. They have a time problem. Or a motivation problem. And sometimes a content decision problem. When you know your field well, it’s not always obvious which details to share with readers, and which only matter to you. Maybe one of these issues sounds familiar?

-Your work changes lives, but your content reads like a textbook

-You have more expertise than time

-You want to publish a book

-Your marketing sounds like everyone else

-Your pitch deck isn’t pulling its weight

-You need your complex legal, medical or technical ideas to reach everyday readers

Read More
marketing advertising, content strategy Robin Ellen Lucas marketing advertising, content strategy Robin Ellen Lucas

AI, marketing and humor

Sleuthing… Sifting… Mulling… Triangulating… Cogitating… Crystalizing… Honing…

You have a business, vision and you’re using AI to get started. But you can’t quite articulate why anyone should care about your cause. That’s where I come in…

Marketing begs for attention—the promotion of services and products, with an end toward making a sale or gaining a following. I listen to and read articles and books on marketing, but many are dry material and lead to yawning…

But humor gets my attention.

Read More