Which words really matter? Creative to meticulous. The ones that, together in a phrase, have multiple meanings—double entendres—depending on how they are read. I'm a freelance copywriter and a poet. I'm an online marketer and an editor. I'm a social media junkie and a web site blog developer. I'm a blogger and a journalist.

We all know that bicyclists who ride at night should have lights on their bicycles in order to be safe. Lights are divided into two categories: those that help you to see and those that help you be seen. It goes without saying that 'to see' lights are those that provide a steady beam to light up the road or trail in front of the cyclist. The 'be seen' lights are the cause for concern here.

Head trauma victims often end up with Traumatic Brain Injuries (TBI) or Mild Traumatic Brain Injuries (mTBI). What is TBI and what is mTBI?