When ideas melt into words: Creative copywriting that inspires - freelance writer, poet, digital marketing

Which words really matter? Creative to meticulous. The ones that, together in a phrase, have multiple meanings—double entendres—depending on how they are read. I'm a freelance copywriter and a poet. I'm an online marketer and an editor. I'm a social media junkie and a web site blog developer. I'm a blogger and a journalist.

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Let your mind wander to your creative insights

I have always asserted that it cannot be confined to a box, to a timeframe or to a large conference room filled with eager brainstormers. Creative insight does not just come to most people spontaneously—except for maybe standup comedians. It requires what I call a certain zone

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blogging, marketing advertising robin ellen lucas blogging, marketing advertising robin ellen lucas

Why your blog still matters

Your blog is your place for thinking, and then typing what you think. It's your news source and outlet for relaying whatever you've got to say, and putting it out there. Even if no one reads it—let's hope that's not the case—your blog is a collection of all of your thoughts, organized chronologically and categorically. 

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