Most professionals I work with don’t have a writing problem. They have a time problem. Or a motivation problem. And sometimes a content decision problem. When you know your field well, it’s not always obvious which details to share with readers, and which only matter to you. Maybe one of these issues sounds familiar?

-Your work changes lives, but your content reads like a textbook

-You have more expertise than time

-You want to publish a book

-Your marketing sounds like everyone else

-Your pitch deck isn’t pulling its weight

-You need your complex legal, medical or technical ideas to reach everyday readers

Which words really matter? Creative to meticulous. The ones that, together in a phrase, have multiple meanings—double entendres—depending on how they are read. I'm a freelance copywriter and a poet. I'm an online marketer and an editor. I'm a social media junkie and a web site blog developer. I'm a blogger and a journalist.

Your blog is your place for thinking, and then typing what you think. It's your news source and outlet for relaying whatever you've got to say, and putting it out there. Even if no one reads it—let's hope that's not the case—your blog is a collection of all of your thoughts, organized chronologically and categorically. 

The thoughts that come to me when I am into you.

You found me. Or did I find you? Either way, I'm glad we're "connected". Now let's share.

Having said that, wouldn't you rather have your content most visually appealing, and expend the effort in doing so? Awkward shapes are not very inviting to the eye, which is inherent in unjustified text, from sentences to paragraphs. Shouldn't copywriting standards adhere to the creation of beautiful and effective copy?

Do you ever sit back and really wonder about your Facebook account. What is up with all the "Friends" who you really don't know? What about the ones whose News Feeds you enjoy and cannot imagine leaving—are they really called "Friends" or aren't they really someone you look up to or admire in which case you should be in their fan club?

What words describe you in this moment?

Feeling like you woke up on the wrong side of the bed and need to restart your morning?

How many ways do we need to be connected via social media all simultaneously? [A comedy seen through the eyes of a user enchanted by it all].