When ideas melt into words: Creative copywriting that inspires - freelance writer, poet, digital marketing

Which words really matter? Creative to meticulous. The ones that, together in a phrase, have multiple meanings—double entendres—depending on how they are read. I'm a freelance copywriter and a poet. I'm an online marketer and an editor. I'm a social media junkie and a web site blog developer. I'm a blogger and a journalist.

Read More

Let your mind wander to your creative insights

I have always asserted that it cannot be confined to a box, to a timeframe or to a large conference room filled with eager brainstormers. Creative insight does not just come to most people spontaneously—except for maybe standup comedians. It requires what I call a certain zone

Read More
poetic ad copy robin ellen lucas poetic ad copy robin ellen lucas

Behind the eyes of a writer™: A series, part one

The writer is a person whose faucet of words continues to flow. There is no on/off switch. But, the writer—an author of freelance ways of the mind—can also take a nap. A good nap. And in that slumber, words dancing (or not), there is an inflection that breathes through inactivity that produces the artistic work.

Read More